graphic design   hennie steenmetz   +31 204216054   +31 644338414

About Mooizo Design

My name is Hennie Steenmetz and I work as a graphic designer, skilled in visual communication, for both online media and print. I've been doing so for about 25 years, and it's still lots of fun!

Design agencies hire me, to work at their office and as part of their team. I participate in long-term projects or quickly help out with tight deadlines. Also startups, zp-ers and smes make use of my services. Have a look at all the clients I have worked for or at my portfolio for completed assignments.

How I look at it

The goal of an assignment is essential. For example, the goal is attention for a new service or information, more conversion or more brand awareness. Good design helps, form follows function.
Good design starts by asking the client questions. To establish a clear purpose and clear requirements.
Design can be attractive or persuasive, or mainly informative or tempts customers to act. From the sketching phase till the final adjustments, the goal is regularly being checked by (the client of) the client.
Good design means a style and character that fits to that goal, worked out in the smallest detail. There is structure in layout and content, there is hierarchy in main and side issues.

Some facts and figures

After completing my studies at the HKU in 1988 I worked as a graphic designer, for print, eg for Kruit Communication Design and SVT Branding & Design Group. From 1998 to 2010 I was a graphic designer, for online media, at design agency Edenspiekermann. In 2010 I started to work independently under the name of Mooizo Design. Download my resume for more information. Or contact me if you want to know more about my work or just want to get acquainted.

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